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Search Engine Optimization
Koc, Dušan ; Eichler, Břetislav (referee) ; Řešetková, Dagmar (advisor)
The bachelor‘s thesis, based on analyse, suggests the necessary changes to SEO optimize web pages for the company Schody DNA CZ. Proposed site optimization should get the best position in the search engines and thereby ensure better attendance on the website and increase sales.
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Purpose of Marketing Strategy in E-commerce
Kulhánek, Jan ; Paďourová, Veronika (referee) ; Kříž, Jiří (advisor)
Work deals with marketing strategy of e-shop www.vune24.cz. Containing the theoretical basis for describing the problem and analysis of the selected company. Draft marketing strategy is focused primarily on product strategy, pricing strategy, distribution strategy and promotion. It also included an economic evaluation of the proposal.
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Strategy of Implementation of Electronic Commerce On The Market
Kerndl, Tomáš ; Ing. Lucie Jakešová. (referee) ; Němcová, Zuzana (advisor)
This thesis analyzes the problems of introducing a new e-commerce market. By using of analytical methods to determine the most effective procedure for the particular company. In the first part of this document we will introduce the theoretical background, which we will apply in some further analysis and creation of electronic commerce. The result is a design that serves to expand the service portfolio of the company.
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System Integration at Web Development
Ingr, Martin ; Čechovský, Vít (referee) ; Jakubcová, Marie (advisor)
This master's thesis deals with system integration at web development. It specifically focuses on the sequence of steps required for programming an environment for targeted data presentation, administration system self-development to manage the data as well as a choice and usage of appropriate content management system for articles publishing and ultimately required to integrate these systems into a single functional whole. The introductory part contains theoretical knowledge which together with elaborated analysis has become a fundamental background for system integration including preceding processes.
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Development of "Turistický Atlas" Web Pages
Sedlmajer, Kamil ; Szőke, Igor (referee) ; Herout, Adam (advisor)
This bachelor's thesis focuses on the process of creating new version of tourist website and on its design, implementation and evaluation of further adjustments leading to the developmentof the project. The new website is written in PHP with use of Nette framework and is optimized for PC and mobile devices. The thesis further deals with creation and testing of user interface, the SEO optimization and evaluation of achieved results.
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Analysis, Design and Implementaion of Company's E-commerce
Přívara, Tomáš ; Rojková, Martina (referee) ; Koch, Miloš (advisor)
Notation The goal of the submitted diploma thesis “Analysis, Design and Implementaion of Company's E-commerce” is analyze market of e-commerce system's and installation of a new internet shop. First part is devoted to theory, in the second part I describe characteristic features of present systems. Third part is concerned with web usability, SEO optimization and implementation internet shop into company.
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Internet Marketing for Legal Office
Kroulíková, Michaela ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
This Bachelor thesis aims to define an e-marketing for a law office. It explains particular terms connected to related issue which are important for theoretical knowledge. It includes current state of the solved problem and its analyses. The next part is a solution which specifies the goal and the law office is offered and an emarketing, a new logotype, a graphical manual and an internet site.
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Analysis and Design of E-commerce Firms
Deutsch, Vojtěch ; Ondrušek, Jan (referee) ; Němcová, Zuzana (advisor)
The Master's thesis is dealing with elaboration of internal and external analysis of the given company in purpose of the proposal of e-commerce of the company, which will be chosen based on the given criterias. There will be included in the own proposal the chosen solution together with proposal of the appearance and options of e-marketing tools.
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E-commerce Project and Promotion of Garant Trading, s.r.o.
Richtr, Jiří ; Langr, Jan (referee) ; Kříž, Jiří (advisor)
My bachelor thesis will deal with proposal of e-commerce for Garant Trading, Ltd. In my work I will focus on concept of the structure of e-business, its functionality and choosing the supplier and contractor. In next part I will analyze and propose suitable promotion of company on the internet. Basic concepts including modern methods and trends in sphere of business on internet will be defined in the chapter Analyses of present circumstances. The practical part will contrive suggestions of e-shop and choose of convenient propagation in electronic sphere.
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